I. INTEGRITY:

To Provide tangible value to shareholders, employees, customers, vendors and alliance partners through fair dealings leading to "Business and Financial integrity."

II. TRANSPARENCY:

Our information network should be transparent enough to tangibly support our customers to serve their own customer.

III. TEAM SPIRIT:

Create leadership qualities in our people and motivate them to achieve the infinite through teamwork.

IV. ACCOUNTABILITY:

Achieve through creating "ownership" vested with authority, accountability and responsibility, which in turn will go hand in hand.

V. AUDACITY:

Every adversity is to be turned into an opportunity.